Boys Will Be Boys
While scrolling through Instagram today, it came to my attention today through one of the people I follow, Gillette's new campaign.
“Thirty years ago, we launched our The Best A Man Can Get tagline. Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve. But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
Gillette is committed to driving change that matters, starting with our own actions and expanding out to programs that support men of positive action everywhere. To make our vision of the Best Men Can Be a reality, we will be distributing $1 Million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.
Our first partner in this effort is The Boys & Girls Clubs of America. Positive experiences at Boys & Girls Clubs provides young men with the important social and emotional skills they need to communicate effectively, to work with others, and develop coping mechanisms in order to face challenging situations. These skills are critical in everyday life and to the success of young people."
I watched their short film and was honestly so moved. The film is a portrayal of the toxic masculinity traits that our society endorses and encourages and the sexual harassment that is always pushed under the rug - and that is only in the cases where victims have enough balls to come forward. The campaign was an eye-opener for everyone, it was a great opportunity to show people from an outsider's perspective how this toxicity is portrayed and the repercussions it poses on the society.
The film included scenes of bullying, boys physically harassing other boys, sexual harassment, men overpowering women and silencing them. The shots later develop into scenes of other men stopping all the cruel ways and methods men are taught to flaunt in all situations with the utmost confidence. Most people believe that feminism is an act against men, a movement to pin women against men. It's not. Feminism is about breaking social barriers that hinder a society's growth and development in regards to Women and other areas of the community too - one of them being toxic masculinity.
Gillette decided to take that same stand by raise awareness and giving the people a chance to reconsider their choices and methods and learn how to make the right changes. Boys hitting and punching each other is not masculine. Boys being bullies, acting all macho and bringing down people who are different is not masculine. Men oppressing women, stealing their light, silencing them, belittling them and above all sexually harassing them is not masculine. Men repressing their feelings is not masculine. Men not crying because "Boys Never Cry! Are you a little girl?" is not masculine.
The society brainwashed and brainwashes all of us to believe this crappy, dangerous, absurd, disrespectful, and ridiculous lies. That's how boys were and still are raised. Even girls are raised in households that force them to think and behave this way. So whenever you open up that topic, mind you a taboo one, about this unnecessary and wildly harmful toxicity, people are quick to shut you down, mock your reasoning, and fight against what you have to say. Which is exactly what happened when Gillette debuted their campaign!
All those nasty comments you can find in the Comment section of the Youtube video, I believe, stem from a place of guilt, uncertainty, ignorance, and utter hatred. If these men, in my opinion, don't have a legacy of toxic masculinity and dangerous qualities and characteristics that have harmed them and others around them these comments would have never existed.
My plea to all of you is just stop, cooperate, understand, respect, take action, be better. Toxic masculinity has harmed men first and foremost and in no lesser way it has reached women, too.
If we as a community, as a society, on national and international levels, take a stand against this cruel bullshit and decide to care for our boys and girls in the most peaceful, genuine, and harmless way possible, I can guarantee half of the bigotry, racism, crime, and all things in between would be nonexistent or atleast in lesser rates than 2019.
The fact that Gillette had to take a "risk" is honestly sad and disappointing. But the important thing is that they did, and everyone should.
Love your boys enough to raise them in a way and teach them what is wrong and what is good for them in order for that to dispers and manifest into the society. Love them enough to raise the good men of tomorrow.